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Problems to be solved
When we focus on the management of massive relations with multiple clients, we face the paradox of low unit values of the individual relation,
but high aggregate value for the business as a whole.
The situation implies the need to optimize the management of relations of scarce value, but needed of service. Historically, servicing this
clients has not been satisfactory, sometimes incurring in costly negligence.
Correct CRM focus recommends taking into account these type of interactions too.
CRM consists of identifying, capturing and retaining interesting clients and optimizing earnings through
the knowledge of their interactions, using this information to develop long lasting relationships.
Asistentes Virtuales
extends eCRM as a philosophy of action, oriented to conceive business as a customer centric issue.
Today, the use of new means of connectivity is generalized.
It allows us to attend the atomized relations in a personalized manner, adjusting costs to their low value.
The world's «e» clients surpass the barriers of time and location. They break intra-departmental barriers.
They select the ideal medium of interaction, and claim complete and coherent answers.
Our approach confronts this situation with the adoption of strategies that follow this simplified cycle:
- that allows us
- to provide a that lets us obtain
- to maintain and
- of these actions and the other channels offered to improve our .
The system is equally valid for citizens (in the case of the Public Administration) or employees (for the case of an intranet).
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